Author: John Rowbotham

Many shrewd business people know that it is vital to get information to the potential customer. It is also important to keep your company name in front of them to establish you as an expert source of help to them. Both large businesses and small need this service. But, short of having constant contact with every potential customer, you need a method of getting this information to them. Literature and catalogs do this. And, one way to get the literature to them is to display it on literature dispensers.

The number and types of these dispensers are almost unlimited. They come in wall-mounted and stand alone models. They come made from metal or acrylic. They come in chrome, black, and flat colors. You can get large or small sizes. You can even get collapsible versions that make it easy to transport to special events. There are versions for outdoor display as well as inside display. Because of the huge number of models and features, the task of choosing the ideal one for you may overwhelm you.

It is an accepted fact that what customers see they tend to buy. They may not even know they want something until they see it in your catalog, one they picked up from your display. It has also been said that it takes seven times of being exposed to something before a person commits to buy. Thus, the information you give them can help increase the exposure to your product or service. In this way, it is easier to get the seven exposures.

Displays can save hours by making explanation of your product for you. This can mean a fantastic increase in sales than what you could do on your own. You will have to hire fewer people to help with getting sales material before customers. These display methods are inexpensive and very cost effective as a result.

The job of these display aids is to display your information. Thus, it is important that the front of the catalog or brochure be highly visible. For this reason, clear plastic or wire construction that can be seen through is a better choice. However, if the visibility is not a consideration, opaque displays are fine. For the same reason, that of visibility, stacked or layered displays may not be appropriate.

Some display holders are made with a door to put one copy facing forward and allow stacking of other copies inside, such as a newspaper holder does. This combines the higher visibility needed with the space conserving characteristic of stacked holders.

Leaving your display behind could possibly mean that the store owner might use the display other materials beside yours. One way to prevent this is to have it labeled with your name and logo. This also insures your material is displayed in such a way as to attract attention. You can use adhesive labels, or embossing to display this information. Cardboard holders can be screen printed to your specifications. This helps to brand your product or service as well.

Another consideration when choosing to showcase your sales material is how to insure that people will pick it up. It does you no good stuck in a holder, not being picked up. One way to do this is to be sure the display has vibrant, colorful, eye-catching displays, with keywords prominent to entice the people passing by to stop and pick it up. This will make literature dispensers an important sales aid.
Article Source: http://www.articlesbase.com/marketing-tips-articles/why-to-use-literature-dispensers-in-marketing-campaigns-4269919.html
About the Author

Stand-store.co.uk is a leading Supplier of Literature Dispensers in the United Kingdom. They mark excellence in selling different ranges of Display Stands to Business card holder for every business display solutions.