How to communicate with hundreds or thousands of customers through email without being filtered as spam is always a big question to corporates. Especially using autoresponding email to mass reply subscribers is easily ignored or marked as spam. Here are some useful practices that you may want to apply to improve your Email Marketing strategy.
Avoid using Spam words!
The Spam filters are very sensitive with words such as FREE, DISCOUNT or SAVE. You had better make sure that your offer or information sounds clear and try avoiding those words at least in the subject.
Fast and clear procedures
People are not very patient with mass messages or those autoresponders. Hence your subscription procedures should be fast and clear enough such as confirmation or unsubscription by just clicking a link.
Bring valuable content
If you have many follow-up messages, your contents should be informative and useful. Receivers should find benefits such as news, good offers, ect. in your messages. Keeping your message template consistent is also the key to be professional and trust worthy.
When to send?
Another very important in Email Marketing is timing. You should time the first email being sent immediately after subscribers signing up. Never send daily message or you will be considered spam. The best schedule for follow-up messages is on weekly basis. This is the best timing for both you and receivers.
Sign professionally!
Last but not least is your signature in every message. The signature should include an individual contact such as Customer Service Officer or Marketing Executive, ect. so that people may feel that they are getting this message from someone rather than an automatic machine. Your email address, company contact details and unsubscription link are recommended in your signature.
These must be the best practices for you to have an effective Email Marketing strategy. For more tips about Online Marketing, visit our blog http://theonlineguru.com/blog/!
Article Source: http://www.articlesbase.com/marketing-tips-articles/email-marketing-spam-or-no-spam-4298741.html
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