marketing tips

Truth be told, there's no such thing as a formidable economy. All countries have to go through recession. What's important is both consumers and businesses can survive.

A lot of businesses don't, though. Since 2009, millions of businesses, some of them big ones, have already folded and declared themselves bankrupt.

You don't want this to happen. Make sure that no matter how small your business is, you can still manage to stay afloat during recession.

Begin with the following ideas:

1. Check your marketing plan and revise. A marketing plan ensures the business owners know what they're going to do with their enterprise. During recession, some revisions have to be made to keep up with the times. For instance, it becomes necessary to look for other possible markets. The plan can also be utilized to identify products and services that would remain suitable during the recession.

2. Improve your marketing strategies. One of the first things businesspeople do when they're hit by recession is to cut back on marketing costs. This is actually a very ineffective strategy, as you need the money to strengthen your marketing campaigns. You just need to do one important thing: choose your marketing strategy.

Now is the best time to stop all those campaigns that generate poor sales or don't work at all. This way, you'll have more budget and time to those that convert to profits.

3. Focus more on online marketing. Between local marketing and online marketing, it's best to give a lot of your energy to the latter. Online marketing allows you to reach out to thousands of people all over the world at a very cheap cost. You can utilize free tools, including social networking sites, microblogging and blogging platforms, social bookmarks, directories, and article directories to promote your products and services. It's much easier for you to come up with a website than a sign or a newspaper ad. Web hosting and domain packages cost less and guarantee 24/7 exposure at least for a year.

4. Don't immediately lower your price. One of the oft-overlooked marketing tips is this. Usually to attract buyers business owners would immediately reduce their price to as much as 50 percent! What you should do, however, is to observe the market. Is it really the price that forces customers to go to your competitors or something else? It could be your competitors' products are deemed more worth it. Then it's time for you to innovate or develop a new unique selling proposition for your products.

5. Inspire yourself with subliminal messages. Recession brings a lot of questions to business owners. Will I survive this one? How long is this going to be? What will happen to our future? These worries can sometimes lead to high levels of anxiety, stress, and depression.

Take time to de-stress and meditate. While doing so, think of subliminal messages or affirmations to inspire you:

I am prepared to face the challenges head on.
Despite the circumstances, I am still blessed.
I have the ability to make my business grow.
I can attract money and wealth.